Operations

Coolgreens launches subscription plan

Provided

February 23, 2021

Florida Coolgreens guests may now get their salad and wraps fixes on a weekly basis with the chain's subscription service, CEO Robert Lee said in a company press release. For about $40 per week, the consumer may order four salads or wraps for delivery or shipping anywhere in Florida, and Coolgreens will deliver them. Although the Orlando community is the first to access the service, additional Southeast markets will have it after a few months of testing.

"In 2020, we saw an increase of 150% in online orders. People are placing larger orders and using us to play a key role in their family's meal preparation for the week," he said. "To capitalize on this new trend, we are partnering with one of our franchise owners, Humza Idrees, in launching a subscription service. With no extra prep required, we're catering to the on-the-go consumer who truly is trying to live a healthy lifestyle.

Humza, opened the brand's first ghost kitchen last month in Orlando, came up with the subscription service idea when he and his wife were focusing on leading a healthy lifestyle.

"When Fariha and I committed to living healthier, we soon found that meal preparation is among the hardest parts," he said. "The one to two hours each day spent on cooking food at home started to feel like a mundane chore, so we wanted to alleviate this task for others wanting to pursue a healthy diet. If you order Coolgreens' salad subscription service, all you have to do is pour on our house-made dressing, shake the package and you're good to go. We're really excited to help improve the way people eat by bringing more flavorful, healthy options right to guests' homes each week."

Delivery takes place one day after the food is ordered, and the meals will last for up to five days. Each salad or wrap can be customized to meet specific dietary or lifestyle preferences, and guests may order a bundle called "The Weekender," which feeds six-to-eight people for $75, according to the release.

Founded in 2009, Coolgreens has 11 corporate and franchised restaurants in Oklahoma, Texas, Nebraska and Florida. The brand also offers franchising opportunities through its Coolgreens Market, a smart refrigerator that enables consumers to grab healthy, chef-inspired meals on-the-go.