News

Coolgreens eliminates franchisee fees

April 15, 2020

While franchises all over the U.S. are waiving franchisees fees to help franchisees battle COVID-19, Oklahoma-based Coolgreens has taken it a step furthers and has eliminated franchisee royalty fees for the foreseeable future.

"The restaurant industry is navigating an unprecedented time right now, and it is imperative that our franchisees and communities know we are doing our best to help them however we can," Coolgreens CEO Robert Lee said in a company press release. "We are talking to our franchisees daily, sharing best practices and ideas on how to continue supporting our communities, team members and guests."

In addition to supporting its franchisees, the brand launched "Salads of Hope" last month. For every salad purchased through April 12, the chain donated a salad to a local hospital in Oklahoma City and Tulsa. Because the program was so well-received, Coolgreens has extended it one additional week. Thus far, Coolgreens has donated more than 1,200 salads to feed frontline hospital workers and foster families.

Coolgreens also debuted a family menu to make it easy for families to eat healthy, even while stuck at home. Available only for curbside pick-up or delivery, both specials — Family Salad and Eight Half Wraps — start at $25 and feed up to five people. It's also offering kids meals for $6 and Iced Tea by the gallon for $10.

"Each of the new initiatives we created are in place so we can continue to provide the ‘more than’ experiences we promise for our team members and the guests we serve," Lee said.

Founded in 2009, Coolgreens has nine locations throughout Oklahoma City, Tulsa and Dallas-Fort Worth.

Read FastCasual's COVID-19 coverage here.