Staffing

Cookie Plug promotes CDO to CEO

Provided

October 10, 2022

Cookie Plug, a fresh-baked cookie company that combines graffiti, street art and hip-hop culture to create a unique twist on cookies, is promoting CDO Chris Wyland to CEO.

"It's a great honor and privilege to take on this leadership opportunity as we set our sights on the future of the brand," Wyland said in a company press release.

Wyland has worked for Slim Chickens, Fransmart, Capriotti's Sandwich Shops, Fit Body Boot Camp and most recently at Roll-Em-Up Taquitos, Cookie Plug's sister brand. Wyland is also an equity owner of the parent company, Bomb AF.

"Since announcing our franchise opportunity just a few months ago, Cookie Plug has experienced massive success in franchise development," Cookie Plug Founder and Chief BMF Erik Martinez said in the release. "Chris has played an integral role in navigating Cookie Plug down the long, ever-changing road of franchising that will lead us to continuous success. It is without question that in his new role, Chris will continue to leverage his tremendous experience and industry knowledge to take Cookie Plug to new levels. While other brands are fighting to compete in the so-called 'cookie wars,' we continue to stand apart due to our preparation, one-of-a-kind experience and serving a unique twist on cookies."

During his transition, he will play a supportive role in getting franchise partner stores opened and operating successfully.

"My time at Roll-Em-Up Taquitos has been nothing short of amazing," Wyland said. "In just a couple of years, we have expanded the company's footprint into several new states and markets. However, I recognize that my vision better aligns with Cookie Plug. It's refreshing to work with a founder in Erik, who is solely focused on follow-through, strong communication, infrastructure, transparency and franchisee success. The Cookie Plug brand appeals to the masses by being uniquely authentic. What makes the brand great for franchisees is easy operations, the simplicity to deliver a consistent product to consumers, combined with a low labor and low cost of entry model."

Each Cookie Plug location offers 17 daily cookie flavors.

Founded in 2019 and franchising since 2022, Cookie Plug offers 17 flavors at its 25 locations. It has 98 franchise units in development and is seeking franchise partners across the country to meet its goal of signing 300 units by the end of 2022. Including the franchise fee, the initial investment for a Cookie Plug location ranges from $94,450 to $158,300.