Operations

Cookie Plug bakes up development deals

April 27, 2023

Cookie Plug has signed multiple development deals to open 50 locations by year's end.

"We are thrilled to continue our record-breaking pace with multiple development and new store openings," Cookie Plug CEO Chris Wyland, said in a company press release. "We have added several strategic markets and are now seeing franchisees opening their 2nd stores in less than a year. We now have our sights set on bringing Cookie Plug to the Midwest."

To fuel growth, Cookie Plug is introducing menu items to drive revenue for franchisees but will not require additional inventory and staffing. On the operational side, the company continues to build infrastructure to elevate their franchisee support and reduce overall costs, Wyland said.

Founded in 2019 and franchising since 2022, Cookie Plug has 23 corporate locations and two franchise stores open as well as 98 franchise units in development. It's seeking franchise partners nationwide to meet its goal of signing 300 units by the end of 2022.

Including the franchise fee, the initial investment for a Cookie Plug location ranges from $94,450 to $158,300.