Operations

Conscious Capital Growth invests in Main Squeeze Juice Co

Provided

June 15, 2022

New Orleans-based Main Squeeze Juice Company has landed Conscious Capital Growth as its latest investor. The firm, led by franchise veterans, Heather Elrod, former CEO of Amazing Lash Studio, and Christo Demetriades, a tenured c-suite global franchise executive, along with their advisory team, was attracted to Main Squeeze's dedication to helping people become healthier.

"The success they are experiencing proves they have a winning formula. Now it's time for accelerated expansion, and that's where we come in," Elrod, managing partner, said in a company press release.

Featuring 100% plant-powered, cold-pressed juices, smoothies, bowls, toasts and more, Main Squeeze has 26 locations and over 50 in development.

"Working with Conscious Capital Growth will throw fuel on the already blazing fire that is Main Squeeze," CEO Thomas Nieto said in the release. "Together we plan to dominate the juice category so that more people can experience our products and live healthier lives. Our mission is to make healthy easier and we've cracked the code on how to do that, creating raging fans everywhere we go."

Demetriades said organizations like Main Squeeze don't need his team to come in and take over.

"They want wisdom, experience and a team that can shorten the growth timeline so the core team can focus on taking care of franchisees and customers," he said in the release.

Conscious Capital Growth will work with the Main Squeeze Juice team to fast-track franchise sales, real estate development, business intelligence, training, marketing and innovation with the goal of serving more people in more markets and propelling the brand to an industry leader.

Conscious Capital Growth nor Main Squeeze disclosed the investment amount.