Operations

Condado Tacos launches LTO inspired by guest data via Bikky

Photo: Condado

March 18, 2025

After customer data collected from Bikky revealed high reorder rates and guest retention for its Chicken Bacon Ranch taco, Condado Tacos added the Chicken Bacon Ranch Burrito as an LTO.

"We launched burritos in January, and Bikky's data has been instrumental in choosing which recipes we'd even consider testing," Evan Pardue, director of brand and CX at Condado, said in a company press release.

Condado never planned to offer burritos, but persistent demand from Best Buds loyalty members changed that perspective. After introducing burritos in select markets last year, the team leveraged Bikky's data for a nationwide rollout. Not only did Bikky confirm the power of the Chicken Bacon Ranch taco, but the platform also helped Condado identify and target existing bowl guests, knowing they were likely to have an affinity for burritos.

"That's what's so great about Bikky's menu reporting," Pardue said. "It helps you understand the nuance of a product and gives you a lot of confidence when making menu decisions."

Bikky is also helping Condado create personalized experiences for a broad range of guests, giving it a competitive edge as hyper-personalization remains a top priority for guests in 2025. With a 360-degree view of engagement across dine-in, takeout and delivery channels, Condado can create marketing and build relationships based on each guest's unique behavior, said Sara Kear, CMO at Condado.

Bikky's platform enables Condado to send hyper-personalized messaging through Braze, segmenting guests based on their specific lifecycle rather than standard 30-, 60- or 90-day lapsed benchmarks. The brand is also running a free delivery campaign, which exclusively targets guests who frequently order off-premise — something it couldn't with loyalty data alone.

"We had data coming in from multiple sources — loyalty, POS, online ordering and third-party delivery —but it wasn't connected," Kear said in the release. "Bikky unifies our guest data, giving us a complete view so we can engage meaningfully while the technology runs seamlessly in the background — exactly as it should."

Since opening its doors in 2014 in Columbus, Ohio's Short North neighborhood, Condado Tacos has expanded to 52 locations across 10 states