Cold Stone Creamery forms alliance with Six Flags

NEW YORK — Cold Stone Creamery and Six Flags announced a multiyear strategic relationship.

 

According to a news release, Six Flags will open and operate Cold Stone Creamery locations in its branded parks, and the companies will collaborate on innovative marketing and promotional initiatives both in-park and at participating Cold Stone Creamery locations around the country. Cold Stone Creamery said it's also making a special Six Flags ice cream for sale nationwide.

 

The alliance will include customer outreach via both companies' online and direct mail programs.