News

Coco’s Bakery launches menu redesign, new ingredients

July 23, 2014

Coco’s Bakery Restaurants Inc. has announced today a complete redesign and rollout of its new Core Menu, featuring new ingredients and never-frozen steaks.

"Consumers, including our regular customers, are becoming more health conscious and seeking out more fresh and natural dining choices," VP of Product Development Nick Saba said in a news release. "We’re very excited about satisfying that demand and refreshing our brand with our new Core Menu."

The menu includes new ingredients such as arugula, ancient grains, barramundi and brioche bread.

Coco’s parent company, Catalina Restaurant Group, selected Copper Blue Creative to help with the launch.

According to Keith Marron, senior director of Marketing for Catalina Restaurant Group, Coco’s is already experiencing a "measurable increase in sales and higher check averages per guests."

"This confirms our own market research that told us customers would be willing to pay a little more for premium ingredients and dining choices," he said.