Marketing

Clean Juice recruits Tim Tebow for commercial TV spots

Provided by Clean Juice

August 10, 2021

Clean Juice, a USDA-certified organic juice bar franchise, has released a 30-second TV commercial featuring professional athlete and philanthropist Tim Tebow, according to a company press release.

The commercial, the first of several renditions including theme-specific, 15-second spots, follows last month's announcement of Tebow's national brand ambassadorship with Clean Juice, whose reputation aligns with the brand's core values of healthy, clean living with a focus on raising the nutritional and educational value of organic food and beverage choices available to consumers.

The spot features Tebow at a Clean Juice store in Nocatee, Florida, a 1,400-square-foot retail space located south of Jacksonville and miles from where he went to high school. The commercial starts as Tebow enters the store to grab one of the brand's products: an all-organic, all-natural, cold-pressed juice made fresh daily. Tebow signals the importance of trusting Clean Juice's fast-casual food and beverage options by knowing what is in the food he eats — clean, healthy, fast, and organic.

"I'm very excited to be partnering with Clean Juice and to offer something that is truly clean and healthy," Tebow said in the release. "The biggest thing about Clean Juice over everything else is that you can trust the product and brand. There aren't a lot of products that are transparent about what is in your food."

The first national TV commercial and subsequent videos featuring Tebow will be utilized across digital strategies and platforms to build awareness of the brand as it expands across the nation. Clean Juice will also feature Tebow in social media, web, point-of-purchase materials, product development, and more. Tebow will also join founders Landon and Kat Eckles on Clean Juice's popular "Be Organic Podcast" later this year.

Tebow is the founder and chairman of the board of the Tim Tebow Foundation, which operates ministries that are dedicated to serving and celebrating people with special needs, caring for homeless and abandoned children, providing physical and spiritual care to children with profound medical needs, and fighting human trafficking.

"Tim Tebow's natural authenticity, charismatic reputation, and inspiring commitment was something we all experienced while shooting this first national TV spot," Landon Eckles, Clean Juice CEO, said in the release. "Tebow is the same person in front of the camera or behind the scenes. With the Nocatee store closed for filming, customers who didn't realize the store was closed would try to enter. Tebow would politely stop filming, open the door for those customers, and greet them with this huge smile and his dynamic energy. We are truly blessed that Tebow has chosen to stand side-by-side with Clean Juice's mission and vision of being healthy in body and strong in spirit."

Tebow is a two-time national champion, first-round NFL draft pick, and Heisman Trophy winner. After his first stint in the NFL, Tebow joined ESPN and the SEC Network, but his true passion remains the work of the Tim Tebow Foundation, which he began in 2010.

Clean Juice, founded in 2015, is headquartered in Charlotte, North Carolina. Clean Juice has more than 100 locations and 55 in development across 28 states.