Franchising

Clean Juice names NFL's Tim Tebow as brand ambassador

From left: Clean Juice founders Landon and Kat Eckles pose with Tim Tebow. Provided

July 20, 2021

NFL tight end and former quarterback Tim Tebow is starring in Clean Juice's first national TV spot as well as in social media campaigns, point-of-purchase materials and will also help with product development.

"Tim Tebow's natural authenticity, inspiring reputation, commitment to healthy living, and unwavering faith is the perfect embodiment of the personal and professional values we hold dear at Clean Juice," Landon Eckles, CEO of Clean Juice said in a company press release. "We are truly blessed that Tebow has chosen to stand side-by-side with Clean Juice in becoming the face of the brand's continued mission and vision of being healthy in body and strong in spirit. The entire Clean Juice family is blessed to work with Tebow."

Tebow is a two-time national champion, first-round NFL draft pick and Heisman Trophy winner. After his first stint in the NFL, he joined ESPN and the SEC Network. In addition to his role on SEC Nation, the network's traveling roadshow, Tebow contributes to a variety of other ESPN platforms and recently signed with the Jacksonville Jaguars as a tight end for the 2021 season.

Tebow is also the founder and chairman of the board of the Tim Tebow Foundation, which operates ministries dedicated to serving people with special needs, caring for homeless and abandoned children, providing physical and spiritual care to children with profound medical needs, and fighting human trafficking.

"I'm very excited to be partnering with Clean Juice and to offer something that is truly clean and healthy," Tebow said in the release. "The biggest thing about Clean Juice over everything else is that you can trust the product and brand. There aren't a lot of products that are transparent about what is in your food."

In addition to the brand ambassadorship, Clean Juice is partnering with the Tim Tebow Foundation, as they collectively pursue a strong commitment to enhancing local communities through the company's Quarters 4 Kids initiative. Launched at the height of the COVID-19 pandemic, Quarters 4 Kids serves underprivileged children to become "healthy in body and strong in spirit" by providing access and education about proper nutrition, the benefits of organic eating, exercise, and improving overall wellness, Landon Eckles said.

"We are honored and blessed to align our philanthropic vision and dream of making meaningful and impactful contributions toward underprivileged children and communities with Tebow and his foundation," he said. "His unwavering faith, indomitable spirit and passion for health and wellness is the embodiment of authenticity, altruism, and genuine compassion for all people. We couldn't think of anyone better than Tebow and his foundation to fulfill our dream of faithful community service."

Landon and Kat Eckles started Clean Juice in 2016 as a USDA-certified organic juice bar franchise.