Operations
Clean Juice launches subscription cleansing service
February 9, 2021
Clean Juice, a USDA-certified organic juice bar franchise with more than 100 stores, has created a subscription-based Cleanse Club in partnership with Lunchbox, an omnichannel platform for restaurants based in New York City, according to a company press release. The service, which includes a loyalty program, is available through the chain's app, which launched in June 2020.
"With the guest in mind at every corner of its development, our subscription-based Cleanse Club subscription is built on a superior mobile technological platform that is designed to make it easy and empowering for our guests to commit to their health through the power of regular cleansing," B. Quick Chadwick, Clean Juice VP of Marketing, said in the release. "It's more than just a standard product subscription feature; it's an unspoken partnership with our loyal guests to provide them with the freshest, healthiest, organic cold-pressed juice cleanse program to support their journey toward the benefits of eating organic and accessing healthy superfoods on a regular basis."
The Cleanse Club includes multiple cleanse programs specialized and designed for all levels of cleansers, including a first-time cleanse and regular cleansers. Options include:
- The Beginner's Cleanse is for guests who want to be healthier but struggle with adding healthy habits to their routines or have never cleansed before. This cleanses includes four organic cold-pressed juices featuring organic greens, organic fruits, organic cayenne, organic lemon and organic beets.
- The Original Cleanse will reset and balance the body's nutrient intake from processed foods. It includes six organic cold-pressed juices featuring greens, organic fruits, organic vegetables, organic cayenne, organic lemon, organic beets and a high-protein juice.
- The Immunity Cleanse will boost the immune system and has citrus for vitamin C and leafy greens for beta carotene. This six organic juice cleanse features organic celery, high fiber and high protein mix, organic carrots, organic turmeric, organic spinach, organic dragon fruit and organic raw cacao with magnesium.
- The Anti-Inflammatory Cleanse is designed to address inflammation, which can lead to many chronic health conditions. It uses organic spices, fruits and vegetables to decrease inflammation often caused by heavy intake of processed foods. It consists of organic turmeric, organic cashews, organic beets, organic spinach, organic kale, capsaicin and organic cayenne.
- The Energy Cleanse has a high concentration on fruits and vegetables and features organic cashew milk, organic beets, organic spinach and organic kale.
In addition, Clean Juice guests may choose up to three cleanse days per month and three different journeys (length of subscription) through the Clean Juice App, including up to 12 months. The guest has the ability to mix-and-match the types of cleanses each month and when they cleanse. If a multiple-day cleanse, guests can use their cleanse days consecutively or over time, at their convenience, according to the release.
The subscription also gives guests educational content, promotions, discounts and access to an online cleanse community to engage with other cleansers. The Cleanse Club Facebook Group provides encouragement, education and the ability to engage and share stories with others. Lastly, serious cleansers, who commit to the cleanse for 12 months, will receive a Clean Juice swag bag of cleansing support items like a cleanse carrier, water bottle and apparel (a $150 value).
Through the Clean Juice custom app, launched in June 2020 in partnership with Lunchbox, guests still have the ability to purchase one-day cleanses "on-demand" options. The Clean Juice app integrates with strategic partnerships like Toast point-of-sale system, DoorDash third-party delivery, GatherUp review management and several more.
Lunchbox offers a competitive standard fee based on the services restaurants would like to include. This allows them to benefit from the value these services provide while also keeping operational costs down, Lunchobx CEO and Co-founder Nabeel Alamgir said in the release.
"Clean Juice is a dream partner," he said. "They are a crew of skilled operators and sharp-minded marketers with a clear vision for redefining what it means to educate and interact with guests," CEO Nabeel Alamgir, CEO and Co-Founder of Lunchbox. "We're pumped to see this partnership flourish."
The launch of the Clean Juice Cleanse Club follows a substantial period of growth for the Charlotte-based company, despite the global pandemic.
In Q4 2020, it continued its rapid expansion plans, opening its 102nd store in four years of franchising
