Food & Beverage

Cinnaholic develops LTO with social media influencer

Cinnaholic R&D Manager Eleni Dandelakis and Dre Hopkins developed the King of Dallas Roll. Photo: Cinnaholic

August 2, 2024

Cinnaholic, which has over 100 locations throughout the U.S. and Canada, has teamed up with Dallas social media influencer Dre Hopkins (@DreinDallas) to create the King of Dallas Roll.

In celebration of his birthday, the roll is available Sunday, Sept. 14 and features the chain's cinnamon roll base, topped with banana frosting, strawberries, bananas and a chocolate drizzle.

"We decided to work with Dre because he is a dynamic and charismatic food influencer in the Dallas market," Daniel Aldrich, Cinnaholic's marketing director, said in a company press release. "He has a passion for sharing great food with his loyal fan base. We wanted to collaborate with someone who is not only excited to partner with our brand but also deeply connected with the Dallas community."

Hopkins developed the roll with Cinnaholic R&D Manager Eleni Dandelakis.