Franchising
Cilantro Taco Grill unveils digital app with loyalty program
December 17, 2024
Cilantro Taco Grill has released an online ordering app to elevate customer convenience, streamline franchisee operations and enhance its loyalty program.
"The app is a game-changer for franchisees, offering tools to track customer behavior, drive repeat visits, and foster long-term loyalty," Aaron Morfin, CMO of Cilantro Taco Grill, said in a company press release. "It's about giving franchise owners the technology to thrive as more and more customers embrace digital solutions for dining. As we expand into new markets across the country, this app is essential for establishing brand loyalty early on."
Features of the Cilantro Taco Grill app include:
- Integrated loyalty rewards: Customers earn points with every purchase redeemable for free menu items and exclusive offers, incentivizing repeat visits and fostering long-term loyalty.
- Tailored customer experience: Personalized promotions and app-exclusive offers are tailored based on customer preferences, improving engagement and satisfaction.
- Streamlining operations: A seamless system for order management reduces wait times, simplifies processes and integrates with existing franchisee operations to boost efficiency and profitability.
Customer spending increases 20% when ordering via technology, according to Deloitte, which also found that online ordering grew check averages for quick-service restaurants by 26% and fast casuals by 13%.
"Our mission has always been to change the way people experience Mexican food and culture, and this app is a key step in bringing authentic, high-quality Mexican food to even more customers," Cilantro Taco Grill CEO Temoc Morfin said in the release. "With over 100 units signed nationwide, we're the only franchise in this space leading with a digital-first approach. This app not only empowers our franchisees to thrive in a competitive market but also ensures we stay true to our vision of delivering real Mexican flavors and traditions to every community we serve."
Cilantro Taco Grill has 15 locations and over 100 locations signed.
