Franchising

Cilantro Taco franchising over 100 locations

July 17, 2024

After signing its first franchise agreement six months ago, Cilantro Taco Grill has 110 units in development with six franchise groups and an area representative

"We are incredibly proud of the over 100-unit growth Cilantro Taco Grill has achieved just six months after signing our first deal," Temoc Morfin, founder of Cilantro Taco Grill, said in a company press release. "What started as a small taqueria in 2013 has now scaled into a thriving brand spreading across the US. This growth is not just a testament to our passion and dedication but also a beacon of hope for other families striving to achieve the American dream. Together, we are creating opportunities and sharing the flavors of our heritage with communities nationwide."

Dan Rowe, CEO of Fransmart, Cilantro Taco Grill's exclusive franchise development partner, said the next big thing in the Mexican fast casual space is "real" Mexican food.

"Chipotle and Taco Bell are now trying to come up with what they call 'authentic Mexican' menu items, but they are not actual Mexican concepts, so at best they will be superficial examples," he said in the release. "Anyone who has been to Mexico and loves the food will know the difference when they try Cilantro Taco Grill."

Cilantro Taco Grill was founded in 2013.