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CiCi's VP joins Orange Leaf as president

Geoff Goodman, who most recently served as VP of Brand Excellence for CiCi's Pizza, will oversee operations, product development, brand management and franchise development for Orange Leaf.

January 12, 2015

Orange Leaf Frozen Yogurt announced the appointment of Geoff Goodman as its new president.

Goodman, who most recently served as VP of Brand Excellence for the Dallas-based CiCi's Pizza, will oversee operations, product development, brand management and franchise development. Reese Travis will remain CEO and focus on the company's strategic growth.

"Geoff is the ideal leader to help Orange Leaf during this crucial period of shake out in the frozen yogurt industry" said Travis in a company press release. "His extensive operations experience and proven track record of improving customer experience make him the perfect fit in this new role."