Franchising

Choppaluna opening 10 stores in 2022

December 20, 2021

Choppaluna, owned by Hero Brands group, which includes German Doner Kebab and Island Poke, will open 10 restaurants in the UK in 2022.

Following the success of its London Bloomsbury and Berlin restaurants over the past two years, the brand will add restaurants in London High Holborn in Q1 of next year, in Glasgow in Q2, along with Edinburgh, Manchester, Oxford, Birmingham and Cambridge following later in the year, according to a company release.

"We are excited to be forging ahead with our growth plans to bring our super-delicious, healthy dining experience of guilt-free indulgence across the UK," Co-founder and CEO Nikras Agha said in the release.

The chain hopes to show that salads don't have to be boring as customers may choose from over 60 fresh toppings before watching employees chop live in front of their eyes.

"It is particularly pleasing to forge ahead with plans to open seven new restaurants across the UK so quickly after the launch of our first restaurant in London Bloomsbury in October 2020, and in my hometown of Berlin last year, it's a huge achievement for our team," Agha said. "The opportunity is truly resonating with our franchise partners within the Hero Brands group and we will work with them to explore opportunities for further expansion throughout the UK," he added.

Hero Brands is focused on building the food brands of the future and brings a leadership team assembled from the world's leading global food and beverage brands.