Franchising

ChoppaLuna debus in London

November 4, 2020

Choppaluna has officially opened the doors of its first flagship U.K. restaurant in Bloomsbury, London. Owned by Hero Brands, which operates German Doner Kebab, the fast-food healthful concept plans to open a second location, this time in Berlin, by January 2021.

"We are excited to be launching our first store as we bring UK consumers a super-healthy, delicious dining experience that offers guilt-free indulgence," Co-founder and CEO Nikras Agha said in a press release

Choppaluna allows customers to choose from over 60 fresh salad toppings before watching the brand's team chop them. The breakfast menu brings low-carb, high-energy options like scrambled egg wraps ("Breggfast Rolls") and Smoothie Bowls. Customers will also find Choppaluna's Big-Rolls, where salad meets burrito and offers a more filling option for lunch and dinner, according to the release.

"Choppaluna will truly revolutionize the healthy eating space in the U.K., bringing customers indulgent healthy options that fit with a fast-paced on-the-go lifestyle," Agha said.

Eating out is changing and younger consumers are demanding a shorter dwell time, great-tasting, healthier food and an aspirational experience that is shareable on their social channels, Athif Sarwar, Hero Brands CEO, said in the release.

"Choppaluna responds to this trend and we worked very closely with Nikras and the team to develop the brand and a proposition that truly disrupts the healthy eating space," he said.