Franchising

ChoppaLuna makes Berlin debut

September 23, 2021

Choppaluna, a fast casual salad, breakfast and coffee concept owned by Hero Brands group, has opened its latest store in Berlin, Germany, following its debut last year in Bloomsbury, London.

"We are excited to be launching our first restaurant in my home city of Berlin as we bring Berliners a super-delicious, healthy dining experience that offers guilt-free indulgence," Nikras Agha, co-founder and CEO, said in a company press release.

The Berlin native, who conceived the idea in his home city with Co-Founder Bijan Azadfard, said it was exciting to open in the city where the idea derived.

"Choppaluna will truly revolutionize the healthy eating space in the city, bringing Berliners indulgent healthy options that fit with a fast-paced, on-the-go lifestyle," he said. "The opportunity is truly resonating with our franchise network within the Hero Brands group and we will work with them to explore opportunities for growth throughout the U.K."

Hero Brands' portfolio includes U.K.-based German Doner Kebab, which has 700 franchises in development.

"Hero Brands is responding to emerging consumer trends and focused on growing the brands of the future," Athif Sarwar, Hero Brands CEO, said in the release. "Eating-out is changing and younger consumers are demanding a shorter dwell time, great-tasting healthier food and an aspirational-experience that is shareable on their social channels.

"Choppaluna responds to this trend and we worked very closely with Nikras and Bijan to develop the brand and a proposition that truly disrupts the healthy eating space."