News

Chop Chop Rice launches franchise plan

June 21, 2019

Chop Chop Rice Co., a four-unit Japanese-inspired fast casual concept headquartered in Texas, has an aggressive franchise plan set for the rest of Texas and also Oklahoma. 

"Our goal is to attract franchisees initially in Texas from Abilene, San Angelo, Wichita Falls, Midland and Odessa," David Smith, co-CEO, said in a company release. "In Oklahoma, the Oklahoma City metro area, as well as Stillwater and Tulsa, are on our radar."

Smith and David Terry opened Chop Chop Rice's first location in 2004, after discovering they shared a passion for Japanese cuisine and entrepreneurship. Smith is a former franchisee of Beef O' Brady's and Jason's Deli, and Terry is a professional business coach, speaker and trainer.

"The fast casual Asian segment is one of the fastest growing segments in the restaurant industry," Smith said. "Chop Chop is attractive because of its simple, efficient, low-cost operation." 

At average unit volume of over $1.2 million — according to its most recent Federal Disclosure Document — franchisees will see strong unit volume positioning the brand for multi-unit growth. Existing corporate units are located in strip shopping centers with square footage of 2,300 square feet and approximately 85 seats, according to the release.

"Our brand is ready for growth," Smith said. "The Chop Chop experience is something we hope to share with franchisees all over the nation. It's a fun story to tell."