News

Chocolate brand takes on Garden State

April 16, 2014

Max Brenner has opened its newest location in the Westfield Garden State Plaza in Paramus, N.J. The location is part of a new premium wing at the shopping center that features premier fashion and lifestyle brands and is adjacent to one of the largest multiscreen movie theaters in the New York City metro area, according to a company press release.

The recent opening in Paramus is part of the company's global expansion plan, which in recent months has included new Chocolate Bars in Japan, Russia and Bethesda, M.D. With more than 23 million shoppers per year, Garden State Plaza is an ideal next step for Max Brenner and builds upon the loyal fan base that already visits the brand's New York City location, said Sam Borgese, CEO of Max Brenner International.

"We are excited to bring our unique chocolate culture to Westfield Garden State Plaza," he said. "Many of the shoppers and families in the Paramus area visit our New York City location several times a year and we look forward to serving them closer to home."

The Max Brenner Chocolate Bar uses a fast casual approach that allows customers to order at a counter and then enjoy table service in a comfortable area that seats up to 100 guests. The 2,800-square foot space also includes a retail shop with gift sets, Max's signature bonbons and other treats.

Max Brenner celebrated the Paramus opening with sampling, "chocolate" footprints leading shoppers to the Chocolate Bar, outdoor digital projections and an appearance by MTV personality Lisa Ramos.