News

Chipotle's ShopHouse concept opening 4th location

October 16, 2013

ShopHouse Southeast Asian Kitchen, a concept developed by Chipotle Mexican Grill, will open the doors to its second West Coast location on Oct. 17 on the Santa Monica Promenade at 1401 3rd Street Promenade. The first ShopHouse location in L.A. opened this summer in Hollywood, and there are also two locations in Washington, D.C.

According to a news release, the menu at ShopHouse is influenced by traditional ingredients, flavors and cooking techniques of Southeast Asia, and the restaurant gets its name from traditional shophouses, a common form of architecture in Southeast Asia in which families live upstairs and operate restaurants or fresh markets on the ground floor. The ShopHouse model closely resembles Chipotle.

"I believe that Chipotle's success isn't necessarily based on burritos and tacos, but rather a unique system that combines our passion for using great ingredients, classic cooking methods and an interactive service format that allows customers pick and choose exactly what they want to eat," said Steve Ells, founder, chairman and co-CEO of Chipotle. "Many different cuisines could fit into this model that will help to redefine fast food. I am excited that at ShopHouse we will bring to customers the authentic ingredients and flavors of Southeast Asia in a way that is entirely unique."

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