Food & Beverage

Chipotle's Pollo Asado makes limited-time nationwide debut

Provided

March 10, 2022

Pollo Asado is now available at all Chipotle locations in the U.S. and Canada but for a limited-time only.

The chain's first chicken menu innovation in its 29-year history, Pollo Asado is grilled and prepared daily in small batches after marinating in a spice blend before being seared on the plancha. It's then hand-chopped into bites and brought to life with a bright marinade, fresh-squeezed lime and cilantro, CMO Chris Brandt said in a company press release. "We're thrilled to introduce fans to another flavor of chicken that brings a whole new dimension to any Chipotle order and will certainly be a crowd pleaser."

Chipotle debuted Pollo Asado in select restaurants in Sacramento and Cincinnati in November 2021, using its stage-gate process to test, listen, learn and iterate on guest feedback before deciding on a national launch strategy. Customer feedback and sales from the Pollo Asado test were on par with the test market results of Smoked Brisket, Chipotle's bestselling menu innovation in recent history.

To celebrate the menu addition, Chipotle is offering $0 delivery fees on all Pollo Asado orders placed through the Chipotle app and Chipotle.com from March 14 through March 20 in the U.S. In Canada, guests may enjoy the same offer from March 13 through March 20.

Chipotle has over 2,950 restaurants.