Food & Beverage

Chipotle teams with Tractor Beverage Co. for Watermelon Limeade

Provided

June 9, 2022

Chipotle Mexican Grill has released its first seasonal beverage, Watermelon Limeade, as an LTO at all restaurants in the U.S. and Canada, with 5% of profits from sales going to causes that support farmers, according to a company press release.

Harvesting the "classic taste of summer," the Watermelon Limeade from farmer-created Tractor Beverage Co. features the flavor of sweet watermelon and real lime. Tractor's Watermelon Limeade is made with all-natural, certified organic, non-GMO ingredients and no additives or preservatives, according to the release.

Chipotle's Culinary team partnered with Tractor Beverage to create a Watermelon Limeade recipe that complements Chipotle's 53 ingredients. In 2021, Chipotle tested its Watermelon Limeade in Atlanta, Kansas City, and Orange County, California before deciding on a launch strategy.

"We're thrilled to introduce our first seasonal beverage with the freshest flavors of summer," Stephanie Perdue, VP of marketing at Chipotle, said in the release. "The consumer response to Watermelon Limeade surpassed expectations as it quickly became our bestselling Tractor Beverage in test markets last year."

Watermelon Limeade joins Chipotle's organic beverage lineup of Tractor's Lemonade, Mandarin Agua Fresca, and Berry Agua Fresca, which are available for dine-in and carry out. The bottled Tractor Beverage Lemonade and Black Tea are also available for dine-in, takeout and delivery.

Chipotle has more than 3,000 locations across the U.S., Canada, U.K., France and Germany.