Marketing

Chipotle teams up with NFL stars to launch LTOs

NFL athletes CeeDee Lamb, Michael Irvin, Dez Bryant and Drew Pearson will star in a commercial and have their go-to orders featured on Chipotle's digital menu for a limited time. Provided

September 7, 2022

Chipotle Mexican Grill is teaming up with NFL wide receivers CeeDee Lamb, Michael Irvin, Dez Bryant and Drew Pearson to launch a national television commercial and menu items celebrating the debut of The 88 Club. For the upcoming football season, Chipotle superfan and current #88 CeeDee Lamb will take on a No. 1 receiver role, so Chipotle assembled top pass catchers, who also wore No. #88, to give the young star advice and collectively bond over what it means to don this iconic number.

"From youth to the pros, Chipotle is the training table for athletes," Chipotle CMO Chris Brandt said in a company press release. "The 88 Club was a special opportunity to bring legendary receivers together for the first time and shows athletes' real love for Chipotle."

Chipotle's 88 Club TV ad will premiere during the Week 1 Sunday night football game between Dallas and Tampa Bay.

The 88 Club Menu

Lamb, Irvin, Bryant and Pearson will have their go-to orders featured on the Chipotle app and Chipotle.com for a limited time. Chipotle's Real Food for Real Athletes platform focuses on helping athletes across all levels perform their best by providing proper nutrition through real food and real ingredients, Brandt said.

The athletes' orders are below:

• CeeDee Lamb Bowl: White rice, half chicken, half steak, fresh tomato salsa, extra cheese and Queso Blanco.
• Michael Irvin Bowl: Brown rice, black beans, chicken, fresh tomato salsa, cheese, lettuce, Queso Blanco on the side and guac on the side.
• Dez Bryant Bowl: White rice, black beans, chicken, fresh tomato salsa and cheese.
• Drew Pearson Tacos: Three soft flour tortillas with steak, romaine lettuce and cheese.

Chipotle Mexican Grill has over 3,000 restaurants.