Marketing

Chipotle rewards members playing digital game to win freebies

Photo: Chipotle

March 31, 2025

Chipotle has launched its digital game, Burrito Vault, to give 157,500 Buy-One-Get-One free entree codes and offer fans the chance to win free burritos for a year in celebration of National Burrito Day on Thursday, April 3, according to a company press release.

Inspired by the popularity of word puzzles, Burrito Vault was played more than 2 million times in 2024, and prizes were claimed in under 20 minutes. This year, Chipotle is challenging fans to guess the exact order combinations, ingredient by ingredient, to unlock the bank.

Key highlights include:

• From Monday to Wednesday at 1:59 p.m. EST, Chipotle will offer 2,500 BOGO codes per hour to the first Chipotle Rewards members who unlock the Burrito Vault at UnlockBurritoDay.com by guessing the correct Chipotle order.
• New this year, the first player to unlock the Burrito Vault each hour will win free burritos for a year. Also new this year, fans who unlock the vault after the BOGO codes have been redeemed will receive 25 rewards points in their Chipotle Rewards account one time during the campaign, while available.

To further celebrate National Burrito Day, Chipotle Rewards members can score a $0 delivery fee offer when ordering via Chipotle.com, Chipotle.ca and the Chipotle app with code DELIVER on April 3.