February 2, 2017
Although Chipotle reported today that its revenue increased by 3.7 percent to $1 billion for the fourth quarter and year ending Dec. 31, 2016, the rest of its numbers weren't so great. Comparable restaurant sales declined 4.8 percent, and net income was $16 million, a decrease from $67.9 million.
Despite the news CEO Steve Ells said he is energized and focused on getting the brand back to a path of long-term value creation for shareholders.
"Returning to our roots of what originally made Chipotle great has helped refocus all of our strategies toward the guest experience," he said in a company press release.
The chain will succeed, he said, by continuing to simplify and improve restaurant operations, utilize creative marketing to rebuild the brand and further the roll-out of digital sales efforts.
"All three of these strategic initiatives are centered on improving the guest experience and restoring customer affinity for the Chipotle brand, and we are confident in our teams' abilities as we start this new year," Ells said.
Other Q4highlights:
Overview for the year compared to 2015
Outlook
For 2017, management is targeting the following: