July 20, 2020
Chipotle Mexican Grill has rolled out a line of non-GMO and certified organic beverages from Tractor Beverage Co.
"Adding Tractor Beverage Co. products and introducing Beverages with Integrity is a notable evolution for the Chipotle menu," Chipotle CMO Chris Brandt said in a company press release. "Now our fans can enjoy delicious, all-natural drinks made with real ingredients while supporting the farming community."
Offerings include:
In addition, two bottled Tractor Beverages created for Chipotle will be available for dine-in, takeout and delivery orders. They include organic lemonade and black tea.
"This is a dream collaboration for two brands committed to using all-natural ingredients, sustainable sourcing and supporting farmers," said Travis Potter, founder of Tractor Beverage Co. "Our Tractor Beverages pair perfectly with Chipotle's real food and will bring entirely new flavors to the brand's dining experience."
Chipotle has more than 2,600 restaurants in the United States, Canada, the United Kingdom, France and Germany.