Marketing
Chipotle launches Valentine's Day jewelry collection
January 30, 2023
To help Chipotle fans celebrate Valentine's Day, the chain has partnered with Bing Bang NYC to create a limited-edition collection of minimal, modern, and expressive jewelry available only on on chipotlegoods.com.
Dropping at 9:30 a.m. Wednesday, the line includes The EXTRA collection featuring the Bing Bang/Chipotle EXTRA Studs ($80), a set of dainty studs and the Bing Bang/Chipotle EXTRA Necklace ($135). Each piece is handmade from sterling silver in the U.S.
"We teamed up with Bing Bang NYC to create fun, fresh jewelry that fuels Gen Z's passion for authentic self-expression," Shelley Sheppard, Chipotle creative director, said in a company press release. "The EXTRA collection is handcrafted in the U.S. for our purpose-driven superfans who aren't afraid to be a little bit extra."
"At Bing Bang, we've long been known for our nameplates and playful use of words across all of our jewelry collections, so the opportunity to collaborate with Chipotle on the EXTRA capsule was a super special aligning of the stars," Anna Sheffield, founder of Bing Bang NYC, said in the release. "We love spreading the love, and the give back component with all of the products was really important to us, and shows our mutual interest in bringing happy-making goodies to the wider community with a little bit of charm and a lot of heart."
All proceeds from the EXTRA collection will be donated to charity.
Chipotle has nearly 3,100 restaurants
