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Chipotle launches 'Queen of Pride' competition

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June 1, 2021

Chipotle Mexican Grill is celebrating drag culture and supporting LGBTQIA+ organizations throughout June's Pride Month by hosting two events, Chipotle Queen of Pride and a special Chipotle Drag Lunch.

The Chipotle Queen of Pride kicks off today and features Chipotle super-fans, Trixie Mattel, Kim Chi and Gottmik's go-to orders featured on the Chipotle app and Chipotle.com, with $1 of each entree purchase benefiting the LGBTQIA+ charity of their choice, up to a maximum of $15,000 per charity.

The drag star with the most orders over the next two weeks will be crowned Chipotle Queen of Pride and receive an additional $10,000 to donate to their selected charity.

The orders are:

• Trixie Mattel Pride Burrito: Brown Rice, Black Beans, Fajita Veggies, Sofritas, Tomatillo Green-Chili Salsa, Cheese, Guac and Romaine Lettuce.
• Kim Chi Pride Bowl: White Rice, Guac, Steak, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Tomatillo Red-Chili Salsa, Sour Cream, Cheese and Romaine Lettuce.
• Gottmik Pride Salad: Supergreens Salad Mix, Brown Rice, Black Beans, Fajita Veggies, Sofritas, Fresh Tomato Salsa and Roasted Chili-Corn Salsa.

Chipotle Drag Lunch
On June 13, Trixie Mattel will host a Chipotle Drag Lunch on her YouTube channel featuring friends Kim Chi and Gottmik. In traditional drag brunch fashion, the trio will perform comedic bits, showcase their Chipotle-fied looks, provide info on their charity partners, talk up their go-to Chipotle orders and banter about the Queen of Pride competition.

"For more than 27 years, authenticity, diversity and inclusion have been core principles of Chipotle," CMO Chris Brandt said in the press release. "As a longtime supporter of the LGBTQIA+ community, we're excited to leverage our real food to help drive real, positive change."

Now through June 16, guests may round up their order total to the next highest dollar amount on the Chipotle app and CHIPOTLE.COM to support The Trevor Project, the world's largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning young people. To date, Chipotle has raised nearly $7 million for underserved communities through the round up program.

Chipotle Mexican Grill has over 2,800 restaurants.