Marketing
Chipotle launches mobile trivia
August 26, 2020
Chipotle Mexican Grill fans can test their dedication to the brand by playing Chipotle IQ, a trivia game that quizzes them on the chain's sourcing, ingredients, recipes and sustainability efforts. The first 250,000 test-takers who answer all 10 randomly selected Chipotle IQ questions correctly will receive a digital BOGO offer.
"Chipotle IQ allows our customers to discover Chipotle in a whole new way and rewards our most devoted brand experts," Chief Marketing Officer Chris Brandt said in a company press release."We're introducing a test our fans will actually be excited to take."
Fans up for the challenge may visit ChipotleIQ.com
Chipotle has more than 2,650 restaurants in the U.S., Canada, the United Kingdom, France and Germany.
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