Marketing
Chipotle launches guac-proof lip stain
July 29, 2024
Chipotle Mexican Grill is collaborating with Wonderskin, a cosmetics brand known for its TikTok-viral lip stain, to introduce Lipotle, a guac-proof lip stain. Created in a custom peelable green colorway, the masque will unveil a nude-pink lip stain payoff created for Chipotle in celebration of National Avocado Day, which is Wednesday. Lipotle is available Tuesday on wonderskin.com and eu.wonderskin.com for $29 with free shipping in the U.S.
"With the popularity of mukbangs on social media, we noticed our fans are in need of a smudge-proof lip stain to enjoy their Chipotle on-the-go," Stephanie Perdue, VP of brand marketing, Chipotle, said in a company press release. "We teamed up with Wonderskin to create the most iconic guac and foil-inspired lip stain ahead of National Avocado Day."
How It Works
- Apply Lipotle Lip Stain Masque like a lip gloss and let the green, foil-inspired masque set for 30 seconds for a softer color or wait 60 seconds for a bolder color.
- Spray the Wonder Blading Activator onto the masque to seal in the pigments so they do not fade or smudge for up to 10 hours of mess-free burrito enjoyment.
- Peel the lip masque and reveal the nude rose color.
Lipotle marks Wonderskin's first major brand collaboration in the company's four-year history.
Free Guac on National Avocado Day
In honor of National Avocado Day, Chipotle fans may receive a free topping or side of guac on Wednesday with promo code AVO2024 on the Chipotle app or online.
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