Operations

Chipotle launches bowl concept in Santa Monica

Provided

February 15, 2023

Chipotle Mexican Grill is opening a restaurant called Farmesa, at the Kitchen United Mix space at 1315 3rd St., in Santa Monica, California.

Created by James Beard Award-winning Chef Nate Appleman, who also serves as the director of culinary innovation at Farmesa and previously led menu innovations for Chipotle, the menu allows customers to build bowls with proteins, greens, grains and vegetables. The restaurant features an abbreviated menu and limited hours and will officially roll out next month.

"One of our strategic objectives is to create or invest in emerging culinary spaces and restaurant concepts that fit within Chipotle's food with integrity mission and make fresh food daily," Chipotle CEO Brian Niccol said in a company press release. "Our New Ventures team, which was created in 2022, developed a unique restaurant concept that uses classic culinary techniques with flavorful ingredients in a fast casual setting that we're excited to test and learn on before we determine a broader rollout strategy."

How to order

Guests can place orders via in-store kiosks, online or via delivery services DoorDash and Uber Eats.

"Launching Farmesa in the Kitchen United Mix food hall in Santa Monica, and partnering with third-party partners for pickup or delivery, will allow us to reach a large number of consumers, learn quickly, and evolve our concept and menu so that we can deliver on our goals before expanding," Nate Lawton, VP of New Ventures at Chipotle, said in the release. "We believe there's an opportunity to serve premium, craveable food every day and we're eager to bring this new concept to life."