Marketing

Chipotle launches BOGO trivia

Provided by Chipotle.

August 21, 2023

Chipotle Mexican Grill is bringing back Chipotle IQ, a trivia game that tests fans' knowledge of Chipotle's ingredients, food standards, culinary techniques, sustainability efforts, brand history and community engagement. This year's game will give Chipotle fans the opportunity to win one of 250,000 buy-one-get-one offers.

"Chipotle IQ has become a beloved game for our fans that tests their brand knowledge and rewards them with a BOGO for getting a perfect score," Stephanie Perdue, VP of brand marketing, said in a press release. "We've introduced a new set of Chipotle trivia questions that put even our biggest superfans to the test."

Through Thursday, the chain will offer BOGOs to fans who score a 10 out of 10 on Chipotle IQ, a game featuring multiple choice, true or false questions and write-in answers. Fans have an unlimited number of tries to get a perfect score at chipotleiqu.com . A perfect score will unlock an extra credit question, and if answered correctly, fans will be entered to win one of 50 limited edition, stainless steel $500 gift cards.

Chipotle is tapping into the third most popular trivia category — food — to appeal to trivia lovers and brand fans with Chipotle IQ. The fan-favorite game is back with a fourth edition after ongoing fanfare. Last year, the 100,000 BOGO offers reserved for players who scored a perfect 10 out of 10 on the test were awarded in less than one hour after the game went live.

Chipotle has over 3,250 restaurants.