Marketing

Chipotle IQ is back

Photo: Chipotle

August 19, 2024

Chipotle Mexican Grill is bringing back Chipotle IQ, a trivia game that tests fans' knowledge of its ingredients, food standards, culinary techniques, sustainability efforts, brand history and community engagement.

"This marks the fifth year that we're testing our fans' knowledge with Chipotle IQ," Chris Brandt, chief brand officer, said in a company press release. "With four million gameplays since we introduced the concept, we believe there's an appetite for competition and free burritos. For anyone looking to get ahead, one hint is that we use 48 avocados in every batch of our hand-mashed guac."

How It Works

From Tuesday to Thursday, Chipotle will offer 5,000 buy-one-get-one codes per hour to the first Chipotle Rewards members who score a 10 out of 10 on Chipotle IQ. The game features multiple choice, true or false questions and write-in answers. Fans may play Chipotle IQ once per day.

A perfect score will unlock an extra credit question, and if answered correctly, fans will be entered to win one of 50 free burritos for a year prizes.

How To Ace The Test

Think beyond the foil, the questions will cover all things Chipotle. Fans who score 7, 8 or 9 out of 10 will receive 25 rewards points in their Chipotle Rewards accounts while available.

Chipotle Mexican Grill has over 3,500 restaurants.