Delivery
Chipotle invests in autonomous delivery company
March 25, 2021
Chipotle Mexican Grill is inventing in Nuro, a provider of autonomous delivery that uses robotics in its fleet of on-road, occupantless vehicles to deliver everyday consumer goods.
"We are always seeking opportunities that provide innovative solutions for increasing access and convenience for our guests," Curt Garner, Chipotle chief technology officer, said in a press release. "Nuro could change the traditional delivery model and we believe consumers are going to continue to seek options and additional access points for how and where they enjoy their food."
Expanding access and convenience through Chipotle's digital ecosystem is a strategic priority for the company. Its digital business grew over 174% year-over-year in 2020, with about half of the digital sales coming from delivery.
Early investments in digital innovation have provided a competitive advantage operationally with digital kitchens and the brand's Chipotlanes, according to Garner, who said the next step is exploring disruptive opportunities outside of traditional third-party partnerships.
"Nuro and Chipotle share the same commitment to improving everyday life through innovative products, whether it's through responsibly sourced food or autonomous delivery vehicles," Dave Ferguson, Nuro co-founder and president, said in the release. "With financial and strategic support from world-class companies like Chipotle, we can continue to advance our industry-leading autonomous technology, grow our team and expand our delivery service."
The companies did not reveal how much Chipotle invested in Nuro.
In addition to increasing access in the U.S., Chipotle announced earlier this week it will be expanding its footprint in Canadawith restaurant openings over the next year. Additionally, Chipotle recently added its first-ever customizable digital entrée, the hand-crafted quesadilla, to the Chipotle app and Chipotle.com.
Chipotle has over 2,750 restaurants.
