Operations
Chipotle hosting virtual prom afterparty
May 7, 2020
Chipotle Mexican Grill is hosting a Virtual Prom Afterparty with brand super-fan and digital star, David Dobrik at 9:45 p.m. Eastern time, on May 16. Chipotle's Virtual Prom Afterparty will immediately follow the "Teen Vogue" Virtual Prom, of which Chipotle is a presenting sponsor.
Chipotle is inviting students to add their names to the afterparty guest list by requesting access to a private Instagram account @CHIPOTLEAFTERPARTY. The event will feature 10,000 free entrée code giveaways, product drops, a special Instagram and Snapchat Lens that will let attendees take a photo with David Dobrik, and the chance to chat with David on Instagram Live.
Chipotle is looking to bring joy and normalcy to students who are missing out on exciting milestones in their school experience. Students attending the afterparty event will have the opportunity to enter for a chance to win a $25,000 scholarship from Chipotle by following @CHIPOTLEAFTERPARTY on Instagram and tuning in to David Dobrik's Instagram Live, where the winner will be announced, a news release said.
"Our high school fans keep our brand energized with their passion for Chipotle's real food," CMO Chris Brandt said in the release. "It's amazing to see students' optimism throughout this time, and we're excited for them to reconnect with friends and make special memories on virtual prom night."
To help prom-goers all over the country create their own looks, Chipotle is collaborating with e.l.f. Cosmetics to develop the ultimate burrito-inspired cosmetic set. The set features a collection of new e.l.f. products that represent iconic Chipotle ingredients and packaging that includes Liquid Glitter Silver for burrito foil as well as Primer-Infused Blush in Always Spicy for guac, Lip Exfoliator Brown Sugar for brown rice, and Putty Primer Matte for sour cream. One hundred e.l.f. sets will be available for purchase from the Chipotle Afterparty Instagram page and www.elfcosmetics.com on May 14.
Additionally, as part of its sponsorship of the "Teen Vogue" Virtual Prom, Chipotle is teaming up with notable DIY creator Sophie Parker (@WIFENYC) to show teens how to create corsages and boutonnieres for their big night. Using Chipotle's burrito foil, Parker will demonstrate how to complete your prom night look with an around-the-wrist or pinned accessory. The DIY demo will launch on "Teen Vogue's" Instagram Stories leading up to the event, according to the release.
