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Chipotle goes (RED)

Chipotle is supporting the fight against AIDS by partnering with (RED) during the month of June.

June 1, 2015

Chipotle is supporting the fight against AIDS by partnering with (RED) during the month of June. The partnership includes a donation to the Global Fund to fight AIDS from limited-edition Chipotle gift card sales, and a culinary content partnership with well-known chefs to support the month-long EAT (RED) DRINK (RED) SAVE LIVES campaign, according to a company press release

“Through the (RED) partnership, we are giving our customers a chance to purchase special edition (RED) gift cards to help play a role in ending AIDS around the world.”

For the month of June, Chipotle is offering a limited edition (RED) gift card, available for purchase in restaurants and online at www.chipotle.com/RED. The chain will donate a portion of the sales value of every (RED) gift card purchase of $25 or more to the Global Fund, up to $100,000.

“We look to partner with organizations that are positively impacting peoples’ lives,” said Mark Crumpacker, chief creative and development officer at Chipotle. “Through the (RED) partnership, we are giving our customers a chance to purchase special edition (RED) gift cards to help play a role in ending AIDS around the world.”

The company has also partnered with 11 celebrity chefs and television personalities to create special recipes to support the EAT (RED) DRINK (RED) SAVE LIVES campaign. The list of participating chefs includes:

• Chipotle culinary manager Nate Appleman (“Next Iron Chef”).
• Richard Blais (“Top Chef”).
• Rocco DiSpirito (chef and author, Cook Your Butt Off).
• Graham Elliot (chef, Graham Elliot Bistro, “Masterchef”).
• Jennifer McGrother (author, The Nourished Kitchen).
• Andrew Zimmern (“Bizarre Foods with Andrew Zimmern”)
• And the hosts of “The Chew,” Mario Batali, Carla Hall, Daphne Oz, Michael Symon and Clinton Kelly.

Each unique recipe has been inspired by Chipotle’s ingredients and will be featured online at www.chipotle.com/RED and on Chipotle’s Pinterest board.

“We are so thrilled to have Chipotle coming to the table for EAT (RED) DRINK (RED) SAVE LIVES in 2015. Not only is the brand loved and enjoyed by young people around the world, it’s fantastic to see Chipotle rallying its customers to join the AIDS fight as part of this campaign,” said Deborah Dugan, CEO at (RED). “The impact is huge — Chipotle’s contribution alone can provide more than a quarter million days of life-saving HIV/AIDS medication for those who need it most in sub-Saharan Africa.”