Marketing
Chipotle goes BOGO for basketball championship
June 3, 2022
Chipotle Mexican Grill is launching its own game play in celebrating the 2022 Men's Professional Basketball Championship Series.
The brand is hiding up to 50,000 buy one, get one deals in televised ads during the four-day sports event, according to a press release. Rewards members need to text 888222 with the hidden code to win.
The game launched yesterday and runs through game five and beyond if necessary in the series.
In addition, the brand is offering a free Queso Blanco, or a free side, with an entrée purchase for all digital orders each Monday.
"As a go-to restaurant for some of the top basketball players in the world, we pride ourselves on providing real food for real athletes," Chris Brandt, CMO, said in the release. "Chipotle has a history of showing up during the professional basketball championship and this year is no different as the opportunity for free Chipotle is available for those with a sharp eye and quick texting reflexes."
Subscribe
Get the latest news and resources from Fast Casual.
