Marketing

Chipotle giving freebies to hockey fans

provided

May 12, 2022

Chipotle Mexican Grill has launched a "Wear Your Hockey Jersey" program, which gives buy-one-get-one deals on entrees to in-restaurant diners wearing jerseys after 3 p.m., Monday. The brand is teaming up with super fans and U.S. Hockey Women's National Team members Hilary Knight and Kendall Coyne Schofield as well as rising NHL stars Trevor Zegras and Jack Hughes to promote the offer.

"The Stanley Cup may be the hardest trophy to win in sports, but we're making it easier than ever for hockey fans to access real food from Chipotle," CMO Chris Brandt said in a company press release. "We're excited to see our restaurants filled with our fans' favorite jerseys next week as this thrilling edition of the NHL Playoffs continues."

In November of 2021, Chipotle announced its multi-year North American partnership to become the official Mexican-themed quick service and Mexican-themed fast-casual restaurant of the NHL. Chipotle's partnership with the NHL is the brand's largest sports sponsorship to date and the first time Chipotle has been an official sponsor of a major professional sports league. The Chipotle logo will be featured in a corner in-ice brand position for every game during the Stanley Cup Playoffs throughout the partnership.

Chipotle also recently renewed its long-standing partnership with USA Hockey through 2023. Since 2018, Chipotle has been the title sponsor of the Chipotle USA Hockey Youth National Championships and supported men's and women's U.S. National Teams, including the National Junior Team who feature the Chipotle logo on their uniforms and helmets in international competition.

Chipotle has over 3,000 restaurants.