July 25, 2022
Chipotle Mexican Grill is launching an interactive game called "Buy The Dip" that will give away over $200,000 in free crypto as well as promo codes for 1-cent guac and 1-cent Queso Blanco through July 31, which is National Avocado Day.
Starting at 10 a.m., Monday, fans may play the game by visiting: www.chipotlebuythedip.xyz.
Chipotle began accepting digital currency last month via a partnership with Flexa, allowing guests to use 98 digital currencies, including Bitcoin, Ethereum, Avalanche, Solana, and Dogecoin, to pay for real food at Chipotle. The chain first immersed itself in the crypto space in April of 2021 when it launched a cryptocurrency giveaway through its "Burritos or Bitcoin" promotion, which dished out $100,000 in Bitcoin to celebrate National Burrito Day.
"We want to build the next generation of Chipotle fandom by connecting with the Web3 community," CMO Chris Brandt said in a company press release. "We're excited to bring positivity to the crypto conversation by empowering fans to 'Buy The Dip.'"
Chipotle will give the following Monday through July 30:
On Sunday — National Avocado Day — the brand will offer the following prizes. In total, over 500 players will win crypto from July 25 to July 31.
Chipotle Mexican has over 3,000 restaurants.