Marketing

Chipotle fans using Snapchat AR lens to earn free guac

Provided

January 3, 2023

Chipotle Mexican Grill is kicking off 2023 with seven health-related bowls and a wellness-inspired AR lens on Snapchat to encourage fans to maintain healthy habits, plus it will reward 100,000 fans who participate with free guacamole.

"We created seven new Lifestyle Bowls that embrace Gen Z and millennials' modern interpretation of well being," CMO Chris Brandt said in a company press release. "We're making new year's resolutions fun by gamifying the experience and offering balanced meals made with real ingredients that you feel good eating."

How it works
In partnership with Snapchat, Chipotle created an augmented reality lens that encourages fans to move their body and calm their mind with Chipotle-inspired exercises and meditation prompts. Launching Jan. 13, the program will give 100,000 U.S. fans who compete in the challenge access to a promo code for a free small side or topping of guacamole, Brandt said.

Available only as digital menu items, the 2023 Lifestyle Bowl Lineup includes:

• Balanced Macros Bowl: Light white rice, black beans, chicken, fajita veggies, tomato salsa, guacamole, extra Romaine lettuce.
• Veggie Full Bowl: White rice, black beans, fajita veggies, tomato salsa, roasted chili-corn salsa, guacamole.
• Wholesome Bowl: Supergreens lettuce blend, chicken, fajita veggies, tomato salsa, guacamole.
• Grain Freedom Bowl: Supergreens lettuce blend, chicken, tomatillo-red chili salsa, tomato salsa, sour cream, cheese.
• High Protein Bowl: White rice, black beans, Double chicken, tomatillo-red chili salsa, cheese, Romaine lettuce.
• Plant-Powered Bowl: Supergreens lettuce blend, white rice, sofritas, fajita veggies, tomato salsa, roasted chili-corn salsa, guacamole
• Go Half Veggie Bowl: 1/2 chicken, 1/2 sofritas, super greens lettuce blend, white rice, fajita veggies, tomato salsa, roasted chili-corn salsa, sour cream.

Chipotle Mexican Grill has 3,100 restaurants.