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Chipotle fans score freebies when NBA players hit free throws

May 29, 2019

Chipotle Mexican Grill is dishing out up to $1 million dollars of free burritos through the rest of the professional basketball season, according to a press release. Any time an on-air announcer says the word "free" during official coverage of the men's professional basketball championship series, Chipotle will be "freeting" — live Tweeting a unique code good for the chance to score a free burrito from @chipotletweets.

"We know that basketball fans are some of the most passionate fans in sports, so we're putting even more, about one million dollars more, on the line by 'freeting' through these final games," CMO Chris Brandt, said in the release. "Chipotle has never been easier to access and with Chipotle delivery, you never have to choose between basketball and burritos again."

Each mention of "free" in the first half of each game results in up to 500 free burritos. Each mention of "free" in the second half results in up to 1000 free burritos. Viewers and Tweeters will need to be on the offense as the code will only be valid to the first 500 (in the first half) or 1,000 (in the second half) mobile users to text the correct code to 888222. Ordinary text and data rates will apply. The promotion is limited to the first 20 on-air mentions of "free" during each game.

Chipotle will also offer free delivery through the series on Thursday, June 9 as well June 10, 13 and 16 if the series continues. This applies to all orders $10 or more ($200 max) via the Chipotle app, Chipotle.com and Doordash, according to the release.

Chipotle has about 2,500 restaurants in the United States, Canada, the United Kingdom, France and Germany.