Marketing
Chipotle, E.l.f. Cosmetics launch makeup collection
March 4, 2021
Thanks to a partnership between E.l.f. Cosmetics and Chipotle, burrito fans can get their hands on Chipotle-inspired makeup palettes, which include eye shadow colors in green salsa, pinto beans, fajitas and black beans, according to a company press release.
The collection, which launches Wednesday, also has Make it Hot lip gloss, an Extra Guac face sponge set that comes with an avocado sponge and Extra Chips face makeup bag. All products in the line sell for under $20.
"We're always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values," Tressie Lieberman, vice president, digital marketing and off-premise for Chipotle, said in the release. "Following our first launch with e.l.f., which sold out in less than four minutes last spring, we've taken our collab to the next level with beauty products celebrating our real ingredients in totally unexpected ways."
The e.l.f. x Chipotle collection will be available exclusively on elfcosmetics.com, chipotlegoods.com and on the mobile shopping platform, NTWRK.
In addition, Chipotle will offer a beauty-inspired all-vegan entree — Eyes. Chips. Face. Bowl — curated by drag queens Trixie Mattel and Kim Chi to celebrate the dual commitment of e.l.f. and Chipotle to support plant-based lifestyles and responsibly sourced products, according to the release.
Every palette comes with a free chips and guac order from Chipotle
