Marketing
Chipotle drops gear in time for holidays
December 7, 2020
Chipotle Mexican Grill has added a line of loungewear featuring minimalist Chipotle branding and made with 100% organic cotton to its Chipotle Goods online shopping site, according to a press release. Options include hoodies, joggers, beanies and pajama sets.
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| Chipotle joggers cost $40. |
"Given all we've been through in 2020, this new line of Goods is the perfect way to do more of what we did best this year — staying inside and getting comfortable," Chipotle CMO Chris Brandt said in the release. "We saw similar trends in our food as well, as digital orders have grown by more than 200% and our customers have eaten more 'comfort' foods with steak, burritos and Queso Blanco seeing major gains in 2020."
Fans can also grab Chipotle's 2020 wrapping kit featuring three Chipotle-themed wrapping paper designs to add a fresh touch to all their holiday gifts.
Refreshed and restocked
In August, Chipotle introduced Chipotle Goods, its first line of branded apparel which included responsibly sourced items like the open-looped avocado dye line that uses real avocado pits from Chipotle restaurants.
For the upcoming holidays, Chipotle has restocked some of its Chipotle Goods items, including the previously sold out Natural Avocado Dye Tee.
All profits from the Holiday Goods collection will go toward supporting organizations focused on making fashion or farming more sustainable.
Chipotle has over 2,700 restaurants.
