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Chipotle drives holiday gifting with car napkin holders, mystery shirts
November 29, 2023
Chipotle Mexican Grill has designed a line of merchandise for holiday gifting, which includes Car Napkin Holders and Mystery Tees available for purchase Thursday on chipotlegoods.com while supplies last.
Fan-inspired Car Napkin Holder
Chipotle superfans are known to store extra Chipotle napkins in their cars, so the chain is helping them declutter their glove boxes with a Chipotle Car Napkin Holder, Chipotle Chief Brand Officer Chris Brandt said in a company press release. Retailing for $30, each purchase includes a free entree card.
Artist Designed Mystery Tees
Chipotle has also tapped four artists and creators to craft a line of Mystery Tees featuring Chipotle-inspired designs from artists including:
- Small Talk Studio, a New York-based clothing brand known for its custom hand-drawn and embroidered garments.
- Sebastian Curi, a Los Angeles-based artist celebrated for his bold, bright and whimsical graphics.
- Julia Dufossé, an Austin-based graphic artist with a colorful, textured airbrushed aesthetic.
- Jasmin Sehra, a London-based illustrator and typographer with a playful, nostalgic visual identity.
Mystery Tees are made with sustainable 100% Organic Cotton, designed to minimize environmental impact. Priced at $25 each, with a limit of two per order, the mystery unfolds when the gift is unwrapped.
"Through artist-designed Mystery Tees and the fan-inspired Car Napkin Holder, we've curated unique goods for our passionate community to celebrate their true fandom," Brandt said.
Chipotle has over 3,300 restaurants.
