Marketing

Chipotle debuts '90s-inspired merch

provided

June 15, 2022

Chipotlehas launched its 1993 Collection, a line of Chipotle Goods inspired by '90s fashion, paying homage to its founding in 1993. It includes an anorak hoodie, rugby polo, socks, dad hat and slides that feature Chipotle's original logo and coloring, which are still displayed outside the original Chipotle restaurant on 1644 E Evans Ave., in Denver. Fans may shop for the looks at Chipotlegoods.com

"For nearly three decades, Chipotle has led a food revolution that's changed the entire trajectory of the restaurant industry," CMO Chris Brandt said in a company press release. "Now for the first time, we're offering items in our Chipotle Goods collection that pay homage to our first restaurant where it all began."

All profits from the 1993 Collection will go toward supporting organizations dedicated to making fashion or farming more sustainable. Chipotle Goods is focused on size inclusivity and gender-neutral pieces. Unisex sizing is also available on most products.

Chipotle has nearly 3,000 locations.