Marketing

Chipotle Challenger Series sets mid-July e-sports launch

Photo by istock.com

June 22, 2020

The second edition of the 2020 Chipotle Challenger Series, in which fans compete against athletes, musicians and celebrities, offers a $25,000 jackpot and a year of free Chipotle to the winner.

The contest is open to gamers 17 years or older and features a duos format. Teams can learn terms of entry and registration information by visiting www.chipotlechallengerseries.com, according to a press release.

"The Chipotle Challenger Series gives real amateur gamers the chance to go head to head against esports icons and Chipotle celebrity fans," said Chris Brandt, CMO, in the release. "The new duos format will make the second edition of the series even more competitive for participating gamers."

Qualifying competitions will take place on June 27 and 28 and July 11 and 12. The series finale will feature 20 invited teams and 20 qualifying teams and will take place Thursday, July 16 at 12pm PT/3pm ET on Chipotle's Twitch channel (twitch.com/chipotle).

The first edition of the 2020 Chipotle Challenger Series began with qualifying competitions in April and a live-broadcasted finale on April 30, according to the release.

In addition to the $25,000 prize and free Chipotle for a year, Chipotle will match the prize pool with a $25,000 donation to the National Urban League, and digital customers can support the National Urban League by rounding up their bill to the next highest dollar amount at checkout on the Chipotle app and Chipotle.com.