Marketing

Chipotle celebrating National Avocado Day with free concert tickets

Provided

July 25, 2023

In partnership with the Peruvian Avocado Commission, Chipotle Mexican Grill is turning up the volume for National Avocado Day — July 31 — by giving fans chances to win tickets to summer concerts.

How to get in the pit
From 10 a.m. to 10 p.m. ET on July 31, Chipotle will drop text-to-win codes via posts from @chipotle on Threads, Instagram's social media platform. The 1,000th fan to text the designated code to 888222 every hour will receive a pair of tickets to a concert or music festival of their choice for a total of 13 winners and their plus-ones.

In just three weeks since launching on Threads, Chipotle has nearly 100,000 followers, according to a company press release.

Guac takes center stage
Chipotle's guac is hand-mashed each morning with ripe Hass avocados, citrus juice, hand-chopped cilantro, red onion, jalapeno and kosher salt. Chipotle Rewards members may get free guac on the side or on top of any entree purchase on National Avocado Day when they use the digital-only promo code, AVO2023, at checkout on the Chipotle app, Chipotle.com and Chipotle.ca.

"National Avocado Day, one of our most popular 'Chipotdays,' has long given our fans something extra to celebrate on July 31," Chris Brandt, chief brand officer, said in the release. "We're excited to continue the tradition this year by offering free concerts and fresh, hand-mashed guac to our fans."

Avocado merch
In 2020, the brand debuted an industry-leading open-looped line of Chipotle apparel dyed with upcycled avocado pits from its restaurants. Concertgoers may shop the Avocado Dye collection and other avocado-themed items here.