Franchising

Chipotle celebrating 100th Chipotlane this month

Photo by istock.com

July 15, 2020

Chipotle Mexican Grill will celebrate the opening of its 100th Chipotlane, the brand's drive thru digital order pick-up lane, this month at its newest store opening in the greater Columbus, Ohio area.

The brand first launched in Ohio in 2018. The new restaurant, at 7162 Longhorn Drive in Sunbury, boasts the brand's open design, eco-friendly materials and premium placement for digital pick-up shelves, according to a press release.

The Chipotlane is offered in 11 of the brand's 19 restaurants that opened in the first quarter of this year, and it expects to have it in service in more than 60% of locations. Its increasing digital business will drive the hiring of as many as 10,000 employees in the next few months.

"Customers want convenience and appreciate the ability to personally retrieve their orders without leaving their car," Scott Boatwright, chief restaurant officer, said in the release. "With a dedicated team and kitchen devoted to digital orders, we need to continue to grow our workforce to support the increasing demand, especially in locations featuring a Chipotlane."