Marketing

Chipotle featuring celebrity athletes' favorite orders

Provided

June 14, 2021

Chipotle Mexican Grill is celebrating American athletes via new episodes of "Unwrapped," a video series featuring Chipotle's athlete super-fans and what it takes to compete at the highest level. To give customers a chance to try the athletes' favorite Chipotle orders, the company has rolled out a menu exclusively on the Chipotle app and Chipotle.com.

"Chipotle is proud to be an integral part of athletes' training regimens across all levels," Chipotle CMO Chris Brandt said in a company press release. "We're excited to share Team Chipotle's stories and rally our fans around these elite competitors."

The menu includes:

• The Julie Ertz Bowl: Steak, brown rice, black beans, fajita veggies, fresh tomato salsa, roasted chili-corn salsa, Romaine Lettuce and guac.
• The Nneka Ogwumike Bowl: brown rice, black beans, fajita veggies, roasted chili-corn salsa and guac.
• The Kate Courtney Bowl: Chicken, brown rice, black beans, fajita veggies, roasted chili-corn salsa, tomatillo red-chili salsa, guac and Romaine lettuce.
• The Kolohe Andino Salad: Supergreens salad mix, Barbacoa, White Rice, black beans, tomatillo red-chili salsa, and guac.
• The Brooke Raboutou Salad: Supergreens salad mix, sofritas, brown rice, fresh tomato salsa, roasted chili-corn salsa and guac.
• The Alix Klineman Bowl: Double Chicken, brown rice, Pinto Beans, Extra fajita veggies, fresh tomato salsa, roasted chili-corn salsa, light Romaine lettuce, light sour cream and guac.
• The Jagger Eaton Burrito: Steak, white rice, black beans, tomatillo red-chili salsa, roasted chili-corn salsa, cheese, guac and Romaine lettuce.
• The Michael Norman Burrito: Double wrapped burrito, double chicken, light brown rice, light black beans, Tomatillo Green-Chili Salsa, guac and Romaine lettuce.

Next month, Chipotle will air its first-ever national TV commercial featuring a professional athlete — Julie Ertz of the Chicago Red Stars. It debuts July 5 during the U.S. Women's National Team game vs. Mexico. Ertz has been a longtime super fan of Chipotle and had her go-to order featured as an official digital menu item once previously in July 2019. She also had her first date with husband Zach Ertz at a Chipotle restaurant.

Chipotle has over 2,800 restaurants.